About Us Jacob “Jake” Keup, AuD is an audiologist from Austin, working in the New Braunfels Estes Audiology location. Dr. Keup joined the practice in June 2017 and has a wide range of experiences throughout his previous clinical rotations in adults and pediatrics, in a number of practice and hospital settings. Dr. Keup is from Austin, Texas and completed his Bachelor’s degree and Doctorate of Audiology at the University of Texas at Austin. Dr. Keup’s favorite aspect of audiology is the ability to work with new patients each day and have the opportunity to make a difference in their world. Every day is a unique challenge, and a place to learn something new. He loves that he can impact a patient’s life with better hearing through treatment and counseling.