Kent State University, Bachelor of Science in Education Western Governor’s University, Master of Business Administration You may have heard the old story about a railroad expert being summoned because a brand-new diesel locomotive would not start, no matter what the engineer did. After a short time studying the situation, the expert gave the locomotive a light tap with a hammer. It started right up. When the railroad received the expert’s bill for $1,000, they asked him to itemize it. The reply came: Hitting the locomotive with hammer: $10 Knowing where to hit it: $990 Fixing a locomotive is easy, if you know where and when to hit it. Likewise, Internet marketing can seem easy if you know where and when to hit it. After “playing” with computers for about 25 years–my first computer in 1982 had a 2KHz processor and 2 KB of RAM–I was in the position of the engineer. I know the hardware and software fairly well, but the real money is in knowing where to hit it. In 2008, I finally decided to learn where to hit it. What I do: Get your Website up in natural search listings Build a community around your brand using social media Drive visitors to your site using search, PPC and social media Do you still need a site? I can do that, too.