As an environmentally-driven company, our vision is to rethink the way the world cleans while making a conscious effort to ensure our planet is better! Pura Naturals are made from a proprietary technology that’s EPA-approved as safe for our waterways, rivers, and oceans. BeBetterFoam is an incredibly effective, highly absorbent, environmentally sensitive product that’s non-toxic and plant-based. You won’t find harmful, synthetic microbeads in our products. And our one-of-a-kind manufacturing process removes carbon from the environment, so each purchase is actually a personal carbon footprint offset.