The PopClickle Reputation Management System was designed for the average business owner. Unfortunately, the internet is filled with fake reviews from VERY jaded customers or even competitors. In the past, businesses had to REACT to negative reviews and attempt to bury them with their own erroneous reviews. PopClickle is designed to combat ALL of these issues while also enhancing the search results of your company. PopClickle is Proactive as opposed to Reactive. Your PopClickle Account Profile is designed to encourage REAL reviews from your REAL customers because PopClickle puts ALL your CHOSEN REVIEWS from all over the web ALL IN ONE PLACE. This makes it easy for customers to see reviews and post new ones from one convenient interface. PopClickle does not collect ANY physical reviews in its database. It simply connects customers to the sites with your reviews. PopClickle is designed not only to gather REAL reviews, but it also helps to protect your brand when someone searches “(Name of your Business) Reviews”. PopClickle cannot REMOVE negative reviews PopClickle? PopClickle lets businesses take control of their reviews online by aggregating them in one place.