Jim is a famous photographer, American fashion and commercial photographer, entrepreneur, talent scout, manager, and magazine publisher. As an entrepreneur, Jordan is the proprietor of three businesses: Jim Jordan Photography, which handles Jordan's fashion and commercial photography; White Cross Productions, a production group that directs films and produces ad campaigns and commercials for clients such as Mercedes-Benz, American Express, Warner Bros.; and White Cross Management, a talent management agency that has discovered and represents numerous talents.