Jewels Jewelry is a family owned and operated jewelry store, located in the Rotterdam Square Mall since 1995. Because we are a family owned and operated, it’s important to us that we treat everyone who comes to our establishment like family – with respect and integrity. At Jewels Jewelry, we value your business and we want you to leave smiling, and return, just the same. We feature fine jewelry at wholesale prices and pay top dollar for your unwanted gold. We also provide a wide range of repair and maintenance services.