About Us

• Fiesta Parade Floats has assembled a team of world-renowned design and floral technology experts with a proven track record of delivering award-winning floats for their clients. Recognized for their experience in designing and building stunning parade floats that effectively communicate a client’s brand message to millions of Rose Parade viewers, Fiesta offers complete on-site parade planning, from initial consulting and planning to the finished product. With over 40 years of experience building floats, Fiesta Parade Floats president, Tim Estes, has personally overseen the construction of over 500 Rose Parade floats. Working hand-in-hand with vice president and floral director, Jim Hynd, project manager, Beverly Stansbury, art director, Claudia Dial, a team of world-renowned designers, and year-round support staff, Fiesta Parade Floats surpasses all other builders in floral technology, application, and animation. Fiesta Parade Floats has designed and built Rose Parade floats for a broad range of corporate, association and destination brands, including Kaiser Permanente, ABC’s The Bachelor, Dole Packaged Foods, California Milk Advisory Board, City of Los Angeles, Occupational Therapy Association of California, Lucy Pet, Discover Financial, Cunard Line, Paramount Pictures, Rain Bird Corporation, Subway, ABC Television, Lowe’s, National Association of Realtors, State of New Mexico, Anchorage Convention & Visitors Bureau, Florists' Transworld Delivery (FTD), Smart and Final, Starbucks Coffee, Dr. Pepper, Thai Airways, Target Stores, Arco, U.S. Postal Service, AT&T, Kiehl’s Since 1851, Northwestern Mutual, Wells Fargo, AIDS Healthcare Foundation, Natural Balance Pet Foods, S.C. Johnson, Las Vegas Centennial, Indonesia, Miracle-Gro, Mexico Centennial, Chinese - American Roundtable and Macy’s, to name a few.