Faded Elephant is a street-wear clothing brand illustrating elephants as the "True Kings of the Jungle." To give our brand its own originality the name Faded Elephant derives from the meaning of the fading elephant population. As a company, we collectively and instinctively chose the elephant due to its superiority in the animal kingdom. The characteristics of an elephant embody patience, strength, and wisdom; which we adopted as our core values. Elephants exemplify power and strength as their strongest attributes, which is how we want our brand to represent you.