About Us

• "Expect the Unexpected" Cole Sport, a Park City, Utah based ski shop, is proud to offer a variety of products and services to meet the needs of all skiers and snowboarders in the area. Whether you need a ski tuning, ski or snowboard rentals, ski clothing, bike gear or rentals, or mountain patio furniture, Cole Sport can help. With 3 ski shops in the Park City area (including Deer Valley, Park City Mountain Resort, and in the town of Park City), Cole Sport is convenient and carries a large selection of top quality ski brands such as Bogner, Kjus, Arc’teryx, Nordica, Lange, Rossignol, Salomon, and many more. If you live outside of Park City area, visit our online ski shop! Unparalleled in Service, Ski Fashion, Technology, & Passion At Cole Sport, customer service is more than just being attentive to our customers. It is listening, respecting, and being honest with them. From the sales floor of our Park City ski shop to our ski rental departments, customer service is our highest priority. And yes, fashion and technology can coexist! Our buyers travel the world to bring you the latest in ski fashion and function for our unmatched ski apparel selection and our handpicked and tested equipment. Cole Sport ski shop also has one the most in-depth custom ski boot fitting departments in Utah. We have the knowledge and technology to custom fit anyone: from World Cup athletes to recreational skiers and riders. Your comfort is guaranteed. Our ski rental and demo departments (ski, snowboard, and bikes) offer one of the largest inventories of ski equipment plus convenient “on hill” locations at Deer Valley and Park City Mountain Resort to service all your needs throughout your vacation.